Our experience creating music for brands, and later for artists, naturally turned into a bridge for those two worlds. Brands and artists working together on their projects, whether to promote a product, and idea, or even to help foster careers. Music is a very powerful agent for connection and transformation, and to be able to align investment, ideas, and talent is a great privilege. Here at Mugshot, we have all the attributes described in the sections above, and we go beyond. A coproduction ranges from Artistic Direction and Composition to Licensing Agreements, but also includes the capability of identifying affinity and intersection for opportunities in both universes. Understanding the goals of the brands and developing proposals that respect the truth of every artist and their communities are key success factors in projects like these.